The Challenger Strategy

PHASE 1: LOI HUNT
The Status Quo

"Cloud Migration"

"We need to move all data to Snowflake/AWS before we can use AI. It's a 3-year project."

The Reframe

"Data Federation"

"Moving data makes it stale. Leave it where it is. Put a brain on top of SAP, not a warehouse next to it."

The Insight

"Cost of Inaction"

"While you migrate (18 months), you bleed inventory cash. Spectra fixes cash flow in 8 weeks."

The "Teach" Email

Subject: Your inventory latency

Hi [Name],

I’m researching how mid-market manufacturers are handling the "Data Latency" gap between SAP and actual inventory levels.

Most CFOs I speak with are waiting for a cloud migration to fix this. I believe that’s a mistake. The new standard is "Federation"—querying SAP live without moving the data.

My co-founder (ex-Web3 security architect) and I are building a "System of Action" that sits on top of SAP. We are looking for 3 design partners to deploy our Stock-out Prevention Agent.

I’m not selling anything today, but I’d love to share our architecture map vs. the traditional migration route to see if it challenges your current roadmap.

Open to a 15-min peer discussion?

Best,
Bjorn

The Meeting Flow

  • 1

    Warmer: Ask about their current SAP setup. Listen. Nod.

  • 2

    Setup: "Sounds like you have data, but it's hard to act on quickly."

  • 3

    Visual: Show the "Architecture Map" (Mud vs. Light).

  • 4

    Close: "We have 3 Design Partner spots. Reserve one with an LOI."

TEMPLATE

The LOI Terms

  • Non-Binding: Zero legal risk for them.
  • Scope: Deploy "Spectra Flow" module.
  • Success Criteria: Generate valid PO in 60 days.
  • Commercial Intent: "Intends to license for £50k/year upon success."