FUNDING STRATEGY

The "Asymmetric" Bet

How we bridge the "Death Valley" gap with zero external capital, using a Founder-led build and agency-backed infrastructure.

MONTHS 0-3

The Sweat Phase

Unpaid execution. Greg builds the core; Bjorn sells the promise.

  • CTO: Full-Time Build (Savings)
  • CEO: LOI Hunt (Moonlighting)
  • Cost: Covered by Agency Loans
Milestone 3 Signed LOIs
CURRENT TARGET

The Angel Bridge

Raising £150k via SEIS to unlock the CEO and hire the "Rosetta Stone" lead.

Target Raise £150,000
Equity Offered 10.0%
Tax Relief 50% (SEIS)
MONTH 9+

VC Seed Round

Institutional capital to scale sales and engineering.

  • Target: £2M Raise
  • Valuation: £8M - £12M
  • Goal: £1M ARR
Milestone Product Market Fit

Cap Table Evolution

We are structuring for a VC trajectory while protecting founder control early. The "Protocol Squad" model keeps burn low, allowing us to preserve equity for the Seed round.

Founders (Bjorn & Greg) 85.0%
Employee Option Pool 15.0%

Angel Return Calculator

Why invest now? The power of SEIS 50% Tax Relief meets Enterprise SaaS multiples.

£20,000
£5k £50k
Net Cost (After SEIS)
£10,000
You save £10,000 in Tax
Scenario: "Acqui-hire"
£266,666
£20M Exit (13x Return)
Scenario: "Unicorn"
£6,666,666
£500M Exit (333x Return)

*Disclaimer: Projections only. Assumes standard dilution through Series B. Investments place capital at risk.