CUSTOMER FUNDED

The "Sovereign" Path

We trade speed for control. Instead of selling equity for cash, we sell "Data Audits" to fund development, retaining 90%+ ownership.

MONTHS 0-4

The Hustle

Greg builds free. Bjorn sells Consulting to pay bills.

  • Product: "Data Readiness Audit" (£15k)
  • Goal: Sell 3 Audits (£45k Cash)
  • Equity Sold: 0%
Metric Cash Flow Positive
CURRENT TARGET

The Product Switch

Converting Consulting Clients into Recurring Software Licenses.

Target ARR £150,000
Burn Rate £10k / mo
Founders "Ramen Profitable"
MONTH 12+

The Profit Engine

Reinvesting profits to hire. Controlling destiny.

  • Goal: £1M ARR
  • Hires: Paid from Revenue
  • Ownership: >90%
Milestone Dividends

Cap Table: The Control Premium

Unlike the VC route where founders end up with <20%, the Bootstrap model ensures you keep the lion's share. We use "Profit Sharing" instead of large option pools to incentivize key hires.

Founders (Bjorn & Greg) 90.0%
Key Hires (Options/Phantom) 10.0%

Founder Wealth Calculator

See the power of Non-Dilutive Growth. A £20M exit here is worth more than a £100M VC exit.

£1,000,000
£500k £10M
Annual Dividends (20% Margin)
£200,000
Cash in pocket / year
Company Valuation (8x ARR)
£8,000,000
Enterprise Value
Your Exit Share (45%)
£3,600,000
No Preference Stack

*Assumptions: 20% Net Profit Margin distributed as dividends. 8x Revenue Multiple on Exit. 45% Founder Stake.